10/6/23

The Futurist | Urban Brand-Utility A Bold Vision for Creative Resilience

Sérgio Brodsky (L.LM, MBA) is an award-winning and accomplished senior strategy leader with extensive global experience spanning the private, public and non-profit sectors directing teams to create and leverage intangible capital for results and impact.

Sérgio has built a portfolio career across entrepreneurship, academia and thought-leadership. He is a scholar of the prestigious The Marketing Academy and its inaugural Chair, an Agenda Contributor to the World Economic Forum, the Executive Producer of Futurecast and creator of Urban Brand-Utility, a radically innovative approach turning advertising into a network of creative urban resilience.

Sérgio is a sought-after international speaker, author of Foresight in Marketing and Marketing Research (Routledge) and has been widely featured across mainstream, niche and academic publishers. Most recently, Sergio led the development of the world's first Cognitive City brand and facilitated a series of workshops involving representatives from 55 different UN member-States that resulted in the publication of the Asia-Pacific Futures in 2040 report, now being used as a foundational document for policy-making in the region.
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