Creating Gamified Experiences for Unbuilt Architecture



Jen Riley is a leader with 20 years of global brand marketing, communications, and product development experience, who took an unconventional path on her way to real estate.

Jen is VP, Brand and Digital at Bosa Properties, a fully integrated real estate development and asset management company based in Vancouver, BC with deep roots in residential, high-rise construction. This is a departure from the 10+ years she spent within the walls of Electronic Arts, one of the world’s leading video game makers where she told stories on brands like EA SPORTS FIFA and The Sims.

Today, she is leveraging this unique understanding of gaming engines to catalyse a shift towards more immersive experiences for global calibre architectural projects like 1700 Alberni (Heatherwick Studios), Fifteen Fifteen (Buro Ole Scheeren) and Central Park House (Gensler).


Jen Riley
VP Brand Marketing and Communications
Bosa Properties | Vancouver, Canada
https://bosaproperties.com/en/